π Terra Dannes, RHIP, Owner,
Hear on the Coast Hearing Services Inc. in Sechelt,
Sunshine Coast BC Canada π¨π¦
The growth of our practice last year was due to several
factors. Word of mouth and referrals were a major
component of our growth. We were blessed with an
amazing year of new clients who contacted us after
learning about another person’s successful experience at
our clinic. Also, moving to our new location that
is on the main street of our town gave us a boost
as well. Furthermore, we focused on a consistent
and positive brand image. This included creating our
company’s logo and visual identity consistent with our
messaging and overall personality. The goal for our brand
was to be recognized, trusted, and preferred by our
target audience.
Our overarching theme for growth in the new year includes
exceeding clients’ expectations and needs. We monitor
and evaluate our performance and client feedback to
identify our strengths and weaknesses, and to make
improvements. Launching into 2024, our plans for growth
include setting us up for future success by sponsoring a
new hearing instrument practitioner student in September.
This additional staff member will support the growth of
our clinic in the years to come, providing more availability
for appointment times and coverage through vacation
and holiday seasons. Our plans also include utilizing
an amazing testimonial we received from a long-term
client who is one of British Columbia’s best-known and
respected broadcasters. We are in the preliminary stages
of creating an ad campaign to highlight this testimonial
to bring awareness to our clinic and remain competitive
and successful.
We also plan to provide additional services to better
serve our community. This includes adding cerumen
management to our list of services this year. I have
completed my training through Pacific Audiology Group
and will be starting my supervision hours soon. Also, our
staff will begin offering educational outreach programs like
lunch and learns that will range from hearing healthcare
presentations to simple Q & A sessions. Plus, we have
expanded our clinic offerings to include other health and
wellness services such as Advanced Foot Care Training
from a Licensed Practical Nurse. This will increase traffic
to our clinic and potentially convert to new clients.
SOURCE: International Hearing Society
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